At PSC Creator Lab we understand that each of our clients is unique. We provide a comprehensive strategic, tailored advices for our clients and full-service talent management, including the deliverance of synergistic brand partnerships with a multi-vertical business infrastructure that supports talent to launch their own global brands.
PSC Creator Lab, is a laboratory in which digital creators work closely with our communications department to take PSC’s clients a reach, engagement and storytelling to the next level. The sports industry definitely needs a revolution in approach given recent trends, We took on the challenge - built the plane and we fly it. We spill the tea beyond the locker room!
It all started with finding out what drives the young generation of sports (Football, F1) to follow one sports over another. With PSC’s extensive research leading to a clear-cut answer: content. Sport’s audiences around the world began devoting increasingly more attention to what happens outside of the matches or games.
Traditional broadcast studios cover the games or matches, but we took inspiration from our creators to tell more and better stories about players, We want to underline the respect and success that players, teams were having around the world. In the short-term, the goal behind the PSC Creator Lab is to drive traffic and provide more interest for our clients global fan base.
We strikes strategic partnerships with renowned social media pages, creators and influencers to generate content to expand the reach boost brand awareness and resonate across all of its digital platforms. In the mid-to-long term there is a strong commercial objective behind our clients at PSC Creator Lab, which is turning their brands into revenue-generating entity.
Because generally sports is experiencing a shift from broadcast to digital, we see in the digital space the perfect opportunity to strike strong independently, remunerative partnerships for our clients. We heavily betting on their client's storytelling and their media reach to exactly meet their global fans expectation. Our Lab is focusing on digital growing our clients brand through our business model while looking to unleash all of the digital world’s untapped financial potential.